Psychological processes and advertising effects : theory, research, and applications / edited by Linda F. Alwitt, Andrew A. Mitchell
| 出版者 | Hillsdale, N.J. : L. Erlbaum Associates |
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| 出版年 | 1985 |
| 大きさ | ix, 305 p. : ill. ; 24 cm |
目次
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| 一般注記 | Papers from the Second Annual Conference on Advertising and Consumer Psychology held in Chicago, Ill., May 1983 Includes bibliographies and indexes |
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| NCID | BA00247084 |
| 本文言語 | 英語 |
| 著者標目 | Alwitt, Linda F. Mitchell, Andrew A., 1939- Conference on Advertising and Consumer Psychology (2nd : 1983 : Chicago, Ill.) |
| 分 類 | LCC:HF5822 DC19:659.1/01/9 NDC7:674 |
| 件 名 | LCSH:Advertising -- Psychological aspects -- Addresses, essays, lectures 全ての件名で検索 |
| ISBN | 0898595150 |
| 書誌ID | BB00140188 |
| 巻冊次 | ISBN:0898595150 ; XISBN:0805811877 |