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Connecting with your customers
(The results-driven manager series)

出版者 Boston, Mass. : Harvard Business School Press
出版年 c2006
大きさ vii, 178 p. ; 22 cm
目次

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: pbk 書庫外部保存庫 D658.8/188 092017318

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内容注記 Tuning in to your customers / Kristen B. Donahue
Let the customer make the case / Gerald Bertsell and Denise Nitterhouse
How Best Buy's executives learn from the front lines / Lauren Keller Johnson
The fourfold path to figuring out what your customers really want / Jim Billington
Tuning in to the voice of your customer / James Allen, Frederick F. Reichheld, and Barney Hamilton
What's the cure for customer fatigue? / Kirsten D. Sandberg
Do you really know what to do with your customer data? / Jean Ayers
Survey your customers -electronically
Zeroing in on what customers really want / Douglas Smith
Are you reaching your customers? / Richard Bierck
Connecting with your customers
Beyond the carrot and the stick: new alternatives for influencing customer behavior / Frances Frei
Do you know how much your customers are really worth to you? / Uta Werner
Five questions about customer loyalty with Jill Griffin
Five keys to keeping your best customers / Jim Billington
A crash course in customer relationship management
What customer-centric really means : seven key insights / David Stauffer
NCID BA79353110
本文言語 英語
著者標目  Harvard Business School Press
分 類 LCC:HF5415.5
DC22:658.8/12
件 名 LCSH:Customer relations
LCSH:Customer services
LCSH:Success in business
ISBN 1422103234
書誌ID BB03085832
巻冊次 : pbk ; ISBN:1422103234 ; XISBN:9781422103234

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