Choice models in marketing : economic assumptions, challenges and trends / Sandeep R. Chandukala ... [et al.]
(Foundations and trends [R] in marketing ; 2:2)
| 出版者 | Boston : now Publishers |
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| 出版年 | c2008 |
| 大きさ | ix, 88 p. : ill. ; 24 cm |
目次
書誌詳細を非表示
| 一般注記 | Other authors: Jaehwan Kim, Thomas Otter, Peter E. Rossi, Greg M. Allenby Includes bibliographical references (p. 77-88) |
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| NCID | BB01008814 |
| 本文言語 | 英語 |
| 著者標目 | Chandukala, Sandeep R. Kim, Jaehwan Otter, Thomas Rossi, Peter E. (Peter Eric), 1955- Allenby, Greg M. (Greg Martin), 1956- |
| ISBN | 9781601981646 |
| 書誌ID | BB03185039 |
| 巻冊次 | : pbk ; ISBN:9781601981646 |