| 1 |
Effects of nationality on global strategy in major American, European, and Japanese multinational companies : working paper / George S. Yip, Johny K. Johansson, Johan Roos
Cambridge, Mass. : Marketing Science Institute , 1996
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| 2 |
Do American businesses use global strategy? / George S. Yip
Cambridge, Mass. : Marketing Science Institute , c1991
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| 3 |
The role of strategic planning in consumer-marketing businesses / by George S. Yip
Cambridge, Mass. : Marketing Science Institute , 1984
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| 4 |
Barriers to entry : a corporate-strategy perspective / George S. Yip
Lexington, Mass. : LexingtonBooks , c1982
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