| 1 |
no. 70-111
Developing a balanced marketing information system / by David B. Montgomery
Cambridge, Mass. : Marketing Science Institute , 1970
|
| 2 |
no. 75-119
The relationship between advertising and promotion in brand strategy / by Roger A. Strang with contributions by Robert M. Prentice and Alden G. Clayton
Cambridge, Mass. : Marketing Science Institute , c1975
|
| 3 |
no. 75-107
Competitive market strategies : some generalizations and hypotheses / by Derek Abell
Cambridge : Marketing Science Institute , 1975
|
| 4 |
no. 75-110
The relationship between advertising and promotion : some observations, speculations, and hypotheses / by Alden G. Clayton
Cambridge : Marketing Science Institute , c1975
|
| 5 |
no. 75-118
Theories of entry / Michael R. Pearce
Cambridge, Mass. : Marketing Science Institute , c1975
|
| 6 |
no. 76-113
Consumer information processing : perspectives and implications for advertising / by William L. Wilkie and Paul W. Farris
Cambridge, Mass. : Marketing Science Institute , 1976
|
| 7 |
no. 76-119
Relationships between changes in industrial advertising and promotion expenditures and changes in market share / by Paul W. Farris & Robert D. Buzzell
Cambridge : Marketing Science Institute , c1976
|
| 8 |
no. 76-118
Industrial marketing costs : an analysis of variations in manufacturers' marketing expenditures / by Robert D. Buzzell and Paul W. Farris
Cambridge, Mass. : Marketing Science Institute , c1976
|
| 9 |
no. 76-111
Marketing costs in consumer goods industries / by Robert D. Buzzell & Paul W. Farris
Cambridge : Marketing Science Institute , c1976
|
| 10 |
no. 77-110
Industrial product policy : managing the existing product line / by Benson P. Shapiro
Cambridge, Mass. : Marketing Science Institute , 1977
|
| 11 |
no. 77-109
Determinants of advertising intensity : a review of the marketing literature / by Paul W. Farris
Cambridge, Mass. : Marketing Science Institute , c1977
|
| 12 |
no. 78-117
The consumption of household durables : a behavioral review / by Peter R. Dickson and William L. Wilkie
Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute , 1978
|
| 13 |
no. 78-102
Threats to validity in quasi-experimental evaluations of consumer protection reforms : a critical review of extant research / by Lynn W. Phillips
Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute , c1978
|
| 14 |
no. 78-118
Advertising intensity in consumer goods businesses : an empirical analysis / by Paul W. Farris
Cambridge, Mass. : Marketing Science Institute , c1978
|
| 15 |
no. 78-120
The salesperson as a marketing strategist : the relationship between field sales performance and insight about oneʾs customers / by Barton A. Weitz and Peter Wright
Cambridge, Mass. : Marketing Science Institute , c1978
|
| 16 |
no. 79-107
Sales management : new developments from behavioral and decision model research : proceedings of workshop / cosponsored by American Marketing Association and Marketing Science Institute ; edited by Richard P. Bagozzi
Cambridge, Mass. (14 Story St., Cambridge 02138) : MSI , 1979
|
| 17 |
no. 80-111
Retail assortments-some theoretical and applied problems / by Edgar A. Pessemier
Cambridge, Mass. : Marketing Science Institute , c1980
|
| 18 |
no. 80-100
Sex stereotyping in advertising : an annotated bibliography / by Alice E. Courtney and Thomas W. Whipple
Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute , 1980
|
| 19 |
no. 80-105
Strategic market analysis : top-down and bottom-up approaches / by George S. Day
Cambridge, Mass. : Marketing Science Institute , 1980
|
| 20 |
no. 80-106
Influences on children's product requests and mothers' answers : a multivariate analysis of diary data / by Caroline M. Henderson ... [et al.]
Cambridge, Mass. : Marketing Science Institute , c1980
|
| 21 |
no. 80-115
The use of market research : an exploratory study of manager and researcher perspectives / by Gerald Zaltman & Rohit Deshpande
Cambridge : Marketing Science Institute , c1980
|
| 22 |
no. 80-108
Top management views of the marketing function / Frederick E. Webster
Cambridge : Marketing Science Institute , c1980
|
| 23 |
no. 81-104
Services marketing : new insights from consumers and managers / by Eric Langeard ... [et al.]
Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute , c1981
|
| 24 |
no. 82-110
Benefit segmentation : an industrial application / by Rowland T. Moriarty and David J. Reibstein
Cambridge, Mass. : Marketing Science Institute , 1982
|
| 25 |
no. 82-100
National account management : emerging insights / by Benson P. Shapiro and Rowland T. Moriarty
Cambridge, Mass. : Marketing Science Institute , 1982
|
| 26 |
no. 83-100
Industrial market segmentation : a nested approach / by Thomas V. Bonoma and Benson P. Shapiro
Cambridge, Mass. : Marketing Science Institute , c1983
|
| 27 |
no. 83-109
Consumers' time expenditures : a behavioral model and empirical test / by Philip E. Hendrix, Thomas C. Kinnear and James R. Taylor
Cambridge, Mass. : Marketing Science Institute , c1983
|
| 28 |
no. 83-103
Priorities for research in strategic marketing / by George S. Day and Robin Wensley
Cambridge, Mass. : Marketing Science Institute , 1983
|
| 29 |
no. 83-110
A framework for analyzing vertical integration issues in marketing / by Erin M. Anderson and Barton A. Weitz
Cambridge, Mass. : Marketing Science Institute , 1983
|
| 30 |
no. 84-104
Research on sales promotion : collected papers / edited by Katherine E. Jocz
Cambridge, Mass. : Marketing Science Institute , c1984
|
| 31 |
no. 84-105
Identifying competitive brand relationships when consumers seek variety / by Leigh McAlister and James M. Lattin
Cambridge, Mass. : Marketing Science Institute , c1984
|
| 32 |
no. 84-102
Support systems for national account management programs : promises made, promises kept / by Benson P. Shapiro and Rowland T. Moriarty
Cambridge, Mass. : Marketing Science Institute , 1984
|
| 33 |
no. 84-106
A conceptual model of service quality and its implications for future research / by A. Parasuraman, Valarie A. Zeithaml and Leonard L. Berry
Cambridge, Mass. : Marketing Science Institute , 1984
|
| 34 |
no. 84-101
Organizing the national account force / by Benson P. Shapiro and Rowland T. Moriarty
Cambridge, Mass. : Marketing Science Institute , 1984
|
| 35 |
no. 84-100
The effects of involvement and executional factors of a television commercial on brand attitude formation / by C. Whan Park and S. Mark Young
Cambridge, Mass. : Marketing Science Institute , 1984
|
| 36 |
no. 84-103
The role of strategic planning in consumer-marketing businesses / by George S. Yip
Cambridge, Mass. : Marketing Science Institute , 1984
|
| 37 |
no. 85-101
Experience curves : evidence, empirical issues, and applications / by David B. Montgomery and George S. Day
Cambridge, Mass. : Marketing Science Institute , 1985
|
| 38 |
no. 85-112
Conjoint calibration of the customer/competitor interface in industrial markets / by David B. Montgomery
Cambridge, Mass. : Marketing Science Institute , 1985
|
| 39 |
no. 85-109
Central problems in the management of innovation / by Andrew H. Van de Ven
Cambridge, Mass. : Marketing Science Institute , 1985
|
| 40 |
no. 85-107
Theory and application of defensive strategy / by John R. Hauser
Cambridge, Mass. : Marketing Science Institute , 1985
|
| 41 |
no. 86-107
Pretest market models : a critical evaluation / by Allan D. Shocker and William G. Hall
Cambridge : Marketing Science Institute , 1986
|
| 42 |
no. 86-100
Game theory in marketing management : issues and applications / by C. Anthony di Benedetto
Cambridge, Mass. : Marketing Science Institute , c1986
|
| 43 |
no. 86-109
Competitors as sources of innovative marketing strategies / by C. Whan Park and Daniel C. Smith
Cambridge : Marketing Science Institute , 1986
|
| 44 |
no. 86-106
Marketing and technology : a strategic co-alignment / by Noel Capon and Rashi Glazer
Cambridge, Mass. : Marketing Science Institute , c1986
|
| 45 |
no. 86-110
The impact of price promotions on a brand's market share, sales pattern, and profitability / by Leigh McAlister
Cambridge, Mass. : Marketing Science Institute , 1986
|
| 46 |
no. 87-108
Effective sales promotion lessons for today : a review of twenty years of Marketing Science Institute-sponsored research / by Dudley M. Ruch
Cambridge, Mass. : Marketing Science Institute , c1987
|
| 47 |
no. 87-102
Conjoint analysis reliability : empirical findings / by David Reibstein, John E. G. Bateson, and William Boulding
Cambridge, Mass. : Marketing Science Institute , c1987
|
| 48 |
no. 87-103
The multinational corporation's degree of control over foreign subsidiaries : an empirical test of a transaction cost explanation / by Hubert Gatignon and Erin Anderson
Cambridge, Mass. : Marketing Science Institute , c1987
|
| 49 |
no. 87-104
Does "country-of-origin" matter? : some findings from a cross-cultural study of consumer views about foreign products / by N.G. Papadopoulos ... [et al.]
Cambridge, Mass. : Marketing Science Institute , c1987
|
| 50 |
no. 87-105
Advertising exposure, loyalty, and brand purchase : a two-stage model of choice / by Gerard J. Tellis
Cambridge, Mass. : Marketing Science Institute , c1987
|
| 51 |
no. 87-106
Organizational culture and marketing : defining the research agenda / by Rohit Deshpande and Frederick E. Webster, Jr.
Cambridge, Mass. : Marketing Science Institute , c1987
|
| 52 |
no. 87-109
How multinationals can cope with gray market imports / by S. Tamer Cavusgil and Ed Sikora
Cambridge, Mass. : Marketing Science Institute , c1987
|
| 53 |
no. 87-110
A brand-switching model with implications for marketing strategies / by Richard Colombo and Donald G. Morrison
Cambridge, Mass. : Marketing Science Institute , c1987
|
| 54 |
no. 88-100
Rediscovering the marketing concept / by Frederick E. Webster, Jr.
Cambridge, Mass. : Marketing Science Institute , c1988
|
| 55 |
no. 88-101
A strategic framework for diagnosing manufacturer-reseller conflict / by Allan J. Magrath and Kenneth G. Hardy
Cambridge, Mass. : Marketing Science Institute , c1988
|
| 56 |
no. 88-111
The dynamics of consumer response to price discounts / by James M. Lattin and Randolph E. Bucklin
Cambridge, Mass. : Marketing Science Institute , c1988
|
| 57 |
no. 88-110
The feelings mechanism : the impact of feelings on ad-based affect and cognition / Julie A. Edell ; Marian Chapman Burke
Cambridge, Mass. : Marketing Science Institute , 1988
|
| 58 |
no. 88-108
Impact of sales promotions on when, what, and how much to buy / by Sunil Gupta
Cambridge, Mass. : Marketing Science Institute , c1988
|
| 59 |
no. 88-105
The price elasticity of selective demand : a meta-analysis of sales response models / by Gerard J. Tellis
Cambridge, Mass. : Marketing Science Institute , c1988
|
| 60 |
no. 88-112
Valuing market strategies / George S. Day and Liam Fahey
Cambridge, Mass. : Marketing Science Institute , 1988
|
| 61 |
no. 89-103
The relationship between recall, cognitive responses, and advertising effectiveness : effects of delay and context / by Amitava Chattopadhyay and Joseph W. Alba
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 62 |
no. 89-117
Quality and customer service : the critical focus for a firm : A conference summary / by Michael Guiry
Cambridge, Mass. : Marketing Science Institute , c1989
|
| 63 |
no. 89-115
Toward understanding and controlling customer dissatisfaction with waiting / Elizabeth C. Clemmer ; Benjamin Schneider
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 64 |
no. 89-101
Memory in Advertising : the effect of advertising retrieval cues on brand evaluations / Kevin Lane Keller
Cambridge, Mass. : Marketing Science Institute , 1989 printing
|
| 65 |
no. 89-114
Interpretive barriers to successful product innovation / by Deborah Dougherty
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 66 |
no. 89-123
It's 1990-Do you know where your marketing is? : commentary / Frederick E. Webster, Jr.
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 67 |
no. 89-122
Enhancing the new product development process : a conference summary / prepared by Stephen J.S. Holden
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 68 |
no. 89-113
Making more effective use of market information : a conference summary / by Shanker Krishnan
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 69 |
no. 89-110
Leapfrogging behavior and the purchase of industrial innovations : theory and evidence / by Allen M. Weiss and George John
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 70 |
no. 89-107
The use of developmental and evaluative market research / by Gerald Zaltman
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 71 |
no. 89-121
Building an information strategy for scanner data : a conference summary / prepared by Bruce Weinberg
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 72 |
no. 89-111
The effects of felt involvement on consumers' attention and comprehension processes / by Richard L. Celsi and Jerry Olson
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 73 |
no. 89-108
Marketing and the changing information environment : implications for strategy, structure, and the marketing mix / by Rashi Glazer
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 74 |
no. 89-118
Accounting for the market share-roi relationship / by Paul W. Farris, Mark E. Parry and Frederick E. Webster, Jr
Cambridge, Mass. : Marketing Science Institute , c1989
|
| 75 |
no. 89-116
Exploring the usefulness of brain waves as measures of advertising response / by Jerry Olson and William Ray . Eeg activity reflects the content of commercials / by Linda F. Alwitt
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 76 |
no. 89-120
The effect of market orientation on business profitability / by John C. Narver and Stanley F. Slater
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 77 |
no. 89-104
Prelaunch forecasting of new automobiles : models and implementation / by Glen L. Urban, John R. Hauser and John H. Roberts
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 78 |
no. 89-106
Promoting a product line : managerial implications / by Leigh McAlister and John S. Hulland
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 79 |
no. 89-119
Channel member response to trade programs / by Gary L. Frazier and David W. Stewart
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 80 |
no. 89-105
The impact of new product introductions on the market value of firms / by Paul K. Chaney, Timothy M. Devinney and Russell S. Winer
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 81 |
no. 89-112
Communicating with industrial customers : a conference summary / by Jakki Mohr
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 82 |
no. 89-100
Measuring the effect of retail store promotions on brand and store substitution / V. Kumar and Robert P. Leone
Cambridge, Mass. : Marketing Science Institute , 1988
|
| 83 |
no. 90-115
Determining the competitive structure of product-markets : practices, issues, and suggestions / Allan D. Shocker, David W. Stewart, and Anthony J. Zahorik
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 84 |
no. 90-114
Toward a conceptual understanding of the antecedents of strategic alliances / by Robert E. Spekman and Kirti Sawhney
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 85 |
no. 90-111
Analyzing corporate cultures in approaching the global marketplace / by Frederick E. Webster, Jr. and Rohit Deshpandé
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 86 |
no. 90-120
Roles for research and models in improving new product development / prepared by Bruce D. Weinberg
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 87 |
no. 90-118
Designing successful transorganizational marketing alliances / Ravi S. Achrol, Lisa K. Scheer and Louis W. Stern
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 88 |
no. 90-102
A model of distributor firm and manufacturer firm working partnerships / James C. Anderson and James A. Narus
Cambridge, Mass. : Marketing Science Institute , c1989
|
| 89 |
no. 90-109
Analyzing variations in advertising and promotional expenditures : key correlates in consumer, industrial, and service markets / Siva K. Balasubramanian and V. Kumar
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 90 |
no. 90-116
The gray market threat to international marketing strategies / by Louis P. Bucklin
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 91 |
no. 90-119
Business strategies in an information economy / Stephan H. Haeckel
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 92 |
no. 90-110
The role of distribution in the diffusion of new durable consumer products / by J. Morgan Jones and Charlotte H. Mason
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 93 |
no. 90-113
Market orientation : the construct, research propositions, and managerial implications / by Ajay K. Kohli and Bernard J. Jaworski
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 94 |
no. 90-104
Enhancing the managerial relevance of information-processing theory in an advertising context / by Deborah J. MacInnis and Bernard J. Jaworski
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 95 |
no. 90-121
An empirical study of marketing negotiations in the Soviet Union / by Leonid I. Evenko, John L. Graham, Mahesh N. Rajan
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 96 |
no. 90-107
Implementing the marketing concept through a program of customer visits / by Edward F. McQuarrie and Shelby H. McIntyre
Cambridge, Mass. : Marketiang Science Institute , c1990
|
| 97 |
no.90-112
Consumer knowledge of normal prices : an exploratory study and framework / by Joel E. Urbany and Peter R. Dickson
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 98 |
no. 90-108
The development of a contingency model of comparative advertising / Cornelia Pechmann and David W. Stewart
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 99 |
no.90-100
Information processing from advertisements : toward an integrative framework / by Deborah J. MacInnis and Bernard J. Jaworski
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 100 |
no. 90-122
An empirical examination of relationships in an extended service quality model / A. Parasuraman, Leonard L. Berry, Valarie A. Zeithaml
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 101 |
no. 90-101
Direct perceptual measurement : methodology and validity / by Michael D. Johnson and David A. Horne
Cambridge, Mass. : Marketing Science Institute , 1990
|
| 102 |
no. 90-106
Advertising repetition : a critical review of wear-in and wear-out / by Cornelia Pechmann and David W. Stewart
Cambridge, Mass. : Marketing Science Institute , 1990
|
| 103 |
no. 90-117
Adaptive designs for likert-type data : an approach for implementing marketing surveys / Jagdip Singh, Roy D. Howell and Gary K. Rhoads
Cambridge, Mass. : Marketing Science Institute , 1990
|
| 104 |
no. 91-123
Conceptualizing, measuring, and managing customer-based brand equity / Kevin Lane Keller
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 105 |
no. 91-114
The use of pledges to build and sustain commitment in distribution channels / Erin Anderson, Barton Weitz
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 106 |
no. 91-131
Beyond advertising and publicity : the domain of hybrid messages / Siva K. Balasubramanian
Cambridgve, Mass. : Marketing Science Institute , c1991
|
| 107 |
no. 91-130
Price and brand name as indicators of quality dimensions / Merrie Brucks, Valarie A. Zeithaml
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 108 |
no. 91-108
Applying targeted-marketing principles to consumer durables / Barry L. Bayus
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 109 |
no. 91-102
Determining inter-brand substitutability through survey measurement of consumer preference structures / Randolph E. Bucklin, V. Srinivasan
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 110 |
no. 91-116
Comparing dynamic consumer decision processes in real and computer-simulated environments / Raymond R. Burke ... [et al.]
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 111 |
no.91-117
Learning about markets / George S. Day
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 112 |
no. 91-132
Environment, strategy, and the use of computer-based data : case studies in product management / David K. Goldstein, Namjae Cho
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 113 |
no. 91-106
Modeling competitive pricing and market share : anatomy of a decision support system / Paul E. Green, Abba M. Krieger
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 114 |
no. 91-121
Evaluating development processes : QFD as an example / Abbie Griffin
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 115 |
no. 91-122
Measuring consumer perceptions of brand quality with scanner data : implications for brand equity / Wagner A. Kamakura, Gary J. Russell
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 116 |
no. 91-118
The effects of sequential introduction of brand extensions / Kevin Lane Keller, David A. Aaker
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 117 |
no. 91-125
New product models : practice, shortcomings, and desired improvements / Vijay Mahajan, Jerry Wind
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 118 |
no. 91-110
Managing brand equity : conference summary / prepared by Eliot Maltz
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 119 |
no. 91-120
Measuring overall judgments and attribute evaluations : overall first vs. attributes first / K. Sridhar Moorthy
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 120 |
no. 91-111
The adoption of marketing and sales automation : a model to explore benefits and risks / Rowland T. Moriarty, Gordon S. Swartz
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 121 |
no. 91-128
Becoming more market oriented : an exploratory study of the programmatic and market-back approaches / John C. Narver, Stanley F. Slater
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 122 |
no. 91-104
The effects of risk preference, uncertainty, and incentive compensation on salesperson motivation / Richard L. Oliver, Barton A. Weitz
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 123 |
no. 91-100
Shared marketing programs and the performance of different business strategies / Robert W. Ruekert and Orville C. Walker, Jr.
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 124 |
no. 91-115
Boundary role ambiguity in marketing positions : scale development and validation / Jagdip Singh, Gary K. Rhoads
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 125 |
no. 91-103
An examination of product and market characteristics that affect the financial outcomes of brand extensions / Daniel C. Smith
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 126 |
no. 91-126
The organization of marketing activities of American manufacturers / Donald S. Tull ... [et al.]
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 127 |
no. 91-127
The changing role of marketing in the corporation / Frederick E. Webster, Jr.
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 128 |
no. 91-109
The effects of switching costs on the termination of distribution channel relationships / Allen M. Weiss, Erin Anderson
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 129 |
no. 91-129
Manufacturer and retailer relationships : replacing power with strategic marketing partnerships / Lawrence H. Wortzel, Meera P. Venkatraman
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 130 |
no. 91-101
Do American businesses use global strategy? / George S. Yip
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 131 |
no. 91-112
Tears, cheers, and fears : the role of emotions in advertising : conference summary / prepared by Carolyn Yoon
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 132 |
no. 91-113
The nature and determinants of customer expectations of service / Valarie A. Zeithaml, Leonard L. Berry, A. Parasuraman
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 133 |
no. 91-107
Assessing progress on meeting MSI priorities / Gerald Zaltman
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 134 |
no. 92-100
Corporate culture, customer orientation, and innovativeness in Japanese firms : a quadrad analysis / Rohit Deshpandé, John U. Farley, Frederick E. Webster, Jr.
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 135 |
no. 92-106
The voice of the customer / Abbie Griffin and John R. Hauser
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 136 |
no. 92-104
Market orientation : antecendents and consequences / Bernard J. Jaworski, Ajay K. Kohli
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 137 |
no. 92-118
Market orientation, performance, and the moderating influence of competitive environment / Stanley F. Slater, John C. Narver
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 138 |
no. 92-134
A working consensus to collaborate : a field study of manufacturer-supplier dyads / Robert E. Spekman, Deborah Salmond
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 139 |
no. 92-126
The nature of organizational search in high-technology markets / Allen M. Weiss and Jan B. Heide
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 140 |
no. 92-124
Do pioneers really have long-term advantages? : a historical analysis / Peter N. Golder and Gerard J. Tellis
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 141 |
no. 92-123
A schema unification model of brand extensions / Sheri Bridges
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 142 |
no. 92-122
Diluting beliefs about family brands : when brand extensions have a negative impact / Deborah Roedder John, Barbara Loken
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 143 |
no. 92-120
Balancing co-marketing alliances for effectiveness / Louis P. Bucklin and Sanjit Sengupta
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 144 |
no. 92-119
Marketing communications, procedural learning, and consumer decision making / Amna Kirmani, Peter Wright
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 145 |
no. 92-101
Assessing reseller performance from the supplier's perspective / Nirmalya Kumar, Louis W. Stern, Ravi S. Achrol
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 146 |
no. 92-127
The advertising-sales promotion trade-off : theory and practice / George S. Low and Jakki J. Mohr
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 147 |
no. 92-132
Socially responsible organizational buying / Minette E. Drumwright
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 148 |
no. 92-131
The market value of trademarks measured via trademark litigation / Sanjai Bhagat, U.N. Umesh
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 149 |
no. 92-130
Altering message spacing to enhance memory of television commercials / Surendra N. Singh ... [et al.]
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 150 |
no. 92-128
The effect of marketplace factors on private label penetration in grocery products / Raj Sethuraman
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 151 |
no. 92-108
Family decision-making for household durable goods / William L. Wilkie, Elizabeth S. Moore-Shay, Amardeep Assar
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 152 |
no. 92-115
Factors affecting information search for consumer durables / William E. Baker and William L. Wilkie
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 153 |
no. 92-109
Predicting post-advertisement attitudes / Debra Lynn Stephens, J. Edward Russo
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 154 |
no. 92-116
A financial approach to estimating firm-level brand equity and measuring the impact of marketing events / Carol J. Simon and Mary W. Sullivan
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 155 |
no. 92-112
The changing world of marketing
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 156 |
no. 92-113
Evolving relationships of retailers and manufacturers / prepared by Sandy D. Jap
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 157 |
no. 92-103
Conference on sales promotions from the consumer, manufacturer, and retailer perspectives / prepared by George Low
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 158 |
no. 92-125
Superior customer value and business performance : the strong evidence for a market-driven culture / Stanley F. Slater, John C. Narver
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 159 |
no. 92-102
A framework for identifying the legal and political risks of using new information technologies to support marketing programs / Paul N. Bloom, George R. Milne, Robert Adler
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 160 |
no. 92-107
A model incorporating promotion signal sensitivity for prescribing retailer promotion policy / J. Jeffrey Inman, Leigh McAlister
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 161 |
no. 92-111
Brand choice, purchase incidence, and segmentation : an integrated modeling approach / Randolph E. Bucklin, Sunil Gupta
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 162 |
no. 92-110
Realtime response measures of television commercials : reliability, construct validity, new approaches to wearout, and potential applications for pretesting / G. David Hughes
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 163 |
no. 92-121
Conceptualizing and testing a dynamic process model of service quality / William Boulding ... [et al.]
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 164 |
no. 92-133
The long-term differentiation value of marketing communication actions / William Boulding, Eunkyu Lee, Richard Staelin
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 165 |
no. 92-129
Retail power : monster or mouse? / Paul W. Farris and Kusum L. Ailawadi
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 166 |
no. 92-117
Truth in concentration in the land of 80/20 laws / David C. Schmittlein, Lee G. Cooper, Donald G. Morrison
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 167 |
no. 92-135
1992 report summaries
Cambridge, Mass. : Marketing Science Institute , 1993
|
| 168 |
no. 92-105
Promotion has a negative effect on brand evaluations-or does it ? : additional disconfirming evidence : special report / Scott Davis, J. Jeffrey Inman, Leigh McAlister
Cambridge, Mass. : Marketing Science Institute , 1992
|
| 169 |
no. 93-100
Prior knowledge and the effect of message frames in advertising / Gerald E. Smith and Lawrence H. Wortzel
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 170 |
no. 93-112
Economic consequences of providing quality and customer satisfaction / Eugene W. Anderson, Claes Fornell, Donald R. Lehmann
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 171 |
no. 93-114
Seeing the voice of the customer : the zaltman metaphor elicitation technique / Gerald Zaltman, Robin A. Higie
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 172 |
no. 93-106
Organizational buying contexts and the procurement process / Michele D. Bunn and William D. Perrault, Jr.
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 173 |
no. 93-108
Development and validation of the corporate social style inventory : a measure of customer service skills / Juan I. Sanchez and Scott L. Fraser
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 174 |
no. 93-110
Behind the state of the union : the impact of design and social processes on relationships in shared management joint venture teams / Jane E. Salk
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 175 |
no. 93-111
Relationships between providers and users of market research : the role of personal trust / Christine Moorman, Rohit Deshpandé, Gerald Zaltman
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 176 |
no. 93-102
Global market strategies of U.S. and Japanese businesses / George S. Yip, Johny K. Johansson
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 177 |
no. 93-113
Consumer search and decision problems in a transitional economy : Hungary, 1989-1992 / Lawrence F. Feick, Robin A. Higie and Linda L. Price
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 178 |
no. 93-103
Seeing differently : improving the ability of organizations to anticipate and respond to the constantly changing needs of customers and markets / prepared by Marjorie Adams
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 179 |
no. 93-109
Product managers' use of scanner data : a story of organizational learning / David K. Goldstein
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 180 |
no. 93-104
Ten lessons for improving service quality / Leonard L. Berry, A. Parasuraman, Valarie A. Zeithaml
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 181 |
no. 93-101
New tools for understanding brand competition : integrating household and retail scanner data / Gary J. Russell and Wagner A. Kamakura
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 182 |
no. 93-107
A knowledge-based approach for screening product innovations / "Ram" Sundaresan Ram and Sudha Ram
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 183 |
no. 93-105
Market share and growth are not good predictors of the A/S ratio / by Kusum L. Ailawadi, Paul W. Farris and Mark E. Parry
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 184 |
no. 93-127
1993 report summaries
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 185 |
no. 93-126
How expansion advertising affects brand usage frequency : a programmatic evaluation / Brian Wansink and Michael L. Ray
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 186 |
no. 93-125
Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers? / Cornelia Pechmann and S.Ratneshwar
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 187 |
no. 93-124
An approach to assess the importance of brand equity in acquisition decisions/ Vijay Mahajan, Vithala R. Rao, and Rajendra K. Srivastava
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 188 |
no. 93-123
The capabilities of market-driven organaizations / George S. Day
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 189 |
no. 93-122
Service quality implementation : the effects of organizational socialization and managerial actions on customer-contact employee behaviors / Michael D. Hartline and O.C. Ferrell
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 190 |
no. 93-120
Using dominance measures to evaluate brand extensions / Paul M. Herr, Peter H. Farquhar and Russell H. Fazio
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 191 |
no. 93-119
Learning orientation, working smart, and effective selling / Harish Sujan, Barton A. Weitz, and Nirmalya Kumar
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 192 |
no. 93-117
Market share and roi : a peek at some unobserved variables / Kusum L. Ailawadi, Paul W. Farris, Mark E. Parry
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 193 |
no. 93-116
Validating a dial-turning instrument for real-time measurement of affective and ebaluative responses to advertising / Michel Tuan Pham, G. David Hughes, Joel B. Cohen
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 194 |
no. 93-121
Market orientation and business performance : an analysis of panel data / John C. Narver, Robert Jacobson, and Stanley F. Slater
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 195 |
no. 93-115
Dangers in using market-level data for determining promotion effects : working paper / Dick R. Wittink, John C. Porter, Sachin Gupta
Cambridge, Mass : Marketing Science Institute , c1993
|
| 196 |
no. 94-124
And now for something completely different : "really" new products : conference summary : the Hyatt Harborside, Boston, MA, September 29-30, 1994 / prepared by Marjorie Adams, Joseph LaCugna
Cambridge, Mass. : Marketing Science Institute , c1994
|
| 197 |
no. 94-123
Criteria for assessing research on the effects of marketing communications : working paper / Paul N. Bloom, Julie Edell, and Richard Staelin
Cambridge, Mass. : Marketing Science Institute , c1994
|
| 198 |
no. 94-122
Measuring young children's preferences : the use of behaviorally anchored rating scales / Yvonne Cariveau Karsten and Deborah Roedder John
Cambridge, Mass. : Marketing Science Institute , c1994
|
| 199 |
no. 94-121
Selecting, evaluating, and updating prospects in direct mail marketing : technical working paper / Vithala R. Rao and Joel H. Steckel
Cambridge, Mass. : Marketing Science Institute , c1994
|
| 200 |
no. 94-120
A segmentation model for the targeted marketing of consumer durables : technial working paper / Barry L. Bayus and Raj Mehta
Cambridge, Mass. : Marketing Science Institute , c1994
|
| 201 |
no. 94-119
The role of comminication strategy in channel member performance : is more collaborative communicaton better? : working paper / Jakki J. Mohr, Robert J. Fischer and John R. Nevin
Cambridge, Mass. : Marketing Science Institute , 1994
|
| 202 |
no. 94-117
To ally or not to ally? : an exploratory study of participation options in complementary product strategy : commentary / Sanjit Sengupta and Louis P. Bucklin
Cambridge, Mass. : Marketing Science Institute , c1994
|
| 203 |
no. 94-116
Integrating mechanisms for marketing and R & D : commentary / Abbie Griffin and John R. Hauser
Cambridge, Mass. : Marketing Science Institute , c1994
|
| 204 |
no. 94-110
Increasing environmental sensitivity via workplace experiences : working paper / Ida E. Berger and Vinay Kanetkar
Cambridge, Mass. : Marketing Science Institute , c1994
|
| 205 |
no. 94-115
The nature and consequences of marketing channel intermediary commitment : working paper / Nirmalya Kumar, Jonathan D. Hibbard and Louis W. Stern
Cambridge, Mass. : Marketing Science Institute , c1994
|
| 206 |
no. 94-114
Moving forward in service quality research : measuring different customer-expectation levels, comparing alternative scales, and examining the performance-behavioral intensions link : working paper / A. Parasuraman, Valarie A. Zeithaml and Leonard L. Berry
Cambridge, Mass. : Marketing Science Institute , c1994
|
| 207 |
no. 94-108
User : a scale to Measure use of market research : technical working paper / Anil Menon and James B. Wilcox
Cambridge, Mass. : Marketing Science Institute , c1994
|
| 208 |
no. 94-107
A niche share approach for assessing brand performance and identifying competitive groups : technical working paper / George R. Milne and Charlotte H. Mason
Cambridge, Mass. : Marketing Science Institute , c1994
|
| 209 |
no. 94-106
Return on quality (ROQ) : making service quality financially accountable : technical wooking paper / Roland T. Rust, Anthony J. Zahorik and Timothy L. Keiningham
Cambridge, Mass. : Marketing Science Institute , c1994
|
| 210 |
no. 94-113
Consider uncertainty and implementation in evaluating market information systems : working paper / Elliot Maltz and Rajendra K. Srivastava
Cambridge, Mass. : Marketing Science Institute , c1994
|
| 211 |
no. 94-105
Using information technology to reduce coordination breakdowns in customer support teams : technical working paper / Sukumar Rathnam, Vijay Mahajan, and Andrew B. Whinston
Cambridge, Mass. : Marketing Science Institute , c1994
|
| 212 |
no. 94-104
Channel partnerships : a new approach to streamlining distribution : commentary / Robert D. Buzzell and Gwen Ortmeyer
Cambridge : Marketing Science Institute , c1994
|
| 213 |
no. 94-112
Bridging the gap between our knowledge of who" uses coupons and "why" coupons are used : working paper / Banwari Mittal
Cambridge, Mass. : Marketing Science Institute , 1994
|
| 214 |
no. 94-111
A review and integration of research on organizational buying behavior : working paper / Wesley J. Johnston and Jeffrey E. Lewin
Cambridge, Mass. : Marketing Science Institute , c1994
|
| 215 |
no. 94-103
Market oriented isn't enough : build a learning organization : commentary / Stanley F. Slater and John C. Narver
Cambridge, Mass. : Marketing Science Institute , c1994
|
| 216 |
no. 94-100
How and why package size influences usage volume : working paper / Brian Wansink
Cambridge, Mass. : Marketing Science Institute , c1994
|
| 217 |
no. 94-102
CRISP : Customer response-based iterative segmentation procedures for response modeling in direct marketing : technical working paper / Wayne S. DeSarbo and Venkatram Ramaswamy
Cambridge, Mass. : Marketing Science Institute , c1994
|
| 218 |
no. 94-125
1994 report summaries
Cambridge, Mass. : Marketing Science Institute , c1994
|
| 219 |
no. 94-101
Measuring social values : a multi-item adaptation to the list of values (MILOV) : working paper / Joel Herche
Cambridge, Mass. : Marketing Science Institute , c1994
|
| 220 |
no. 94-118
Is household-specific targeting worth it? : technical working paper / Peter E. Rossi, Robert E. McCulloch and Greg M. Allenby
Cambridge, Mass. : Marketing Science Institute , 1994
|
| 221 |
no. 95-100
Promoting effective selling alliances : the roles of trust and organizational differences : technical working paper / J. Brock Smith and Donald W. Barclay
Cambridge, Mass. : Marketing Science Institute , c1995
|
| 222 |
no. 95-101
Walking the tightrope : improvisation and information use in new product development : working paper / Christine Moorman and Anne S. Miner
Cambridge, Mass. : Marketing Science Institute , c1995
|
| 223 |
no. 95-102
Does market orientation matter for small firms? : working paper / Alfred M. Pelham and David T. Wilson
Cambridge, Mass. : Marketing Science Institute , c1995
|
| 224 |
no. 95-103
Forming perceptions of overall quality in consumer products : a process of quality element integration : working paper / Steven N. Silverman and Fajiv Grover
Cambridge, Mass. : Marketing Science Institute , c1995
|
| 225 |
no. 95-104
Technological consumer products in everyday life : ownership, meaning, and satisfaction : working paper / David Glen Mick and Susan Fournier
Cambridge : Marketing Science Institute , 1995
|
| 226 |
no. 95-105
National brand and store brand price competition : who hurts whom? : technical working paper / Raj Sethuraman
Cambridge, Mass. : Marketing Science Institute , c1995
|
| 227 |
no. 95-106
Quality-tier competition : impacts of the "whether" decision and the direction of price change : technical working paper / K. Sivakumar and S. P. Raj
Cambridge, Mass. : Marketing Science Institute , c1995
|
| 228 |
no. 95-107
The process of timely strategic marketing change : punctuations, influences, and anomalies : working paper / John W. Mullins, Robert W. Ruekert and Orville C. Walker, Jr.
Cambridge, Mass. : Marketing Science Institute , c1995
|
| 229 |
no. 95-108
Retail buyer decision-making in Japan : what U.S. sellers need to know : working paper / Frank Alpert ... [et al.]
Cambridge, Mass. : Marketing Science Institute , c1995
|
| 230 |
no. 95-109
To Standardize or not to standardize : marketing mix effectiveness in Europe : technical working paper / Hubert Gatignon and Piet Vanden Abeele
Cambridge, Mass. : Marketing Science Institute , c1995
|
| 231 |
no. 95-110
Factors in emerging markets and their impact on first mover advantages : working paper / Cheryl Nakata, K. Sivakumar
Cambridge, Mass. : Marketing Science Institute , c1995
|
| 232 |
no. 95-111
Brand equity and the marketing mix : creating customer value : conference summary / prepared by Sanjay Sood
Cambridge, Mass. : Marketing Science Institute , c1995
|
| 233 |
no. 95-112
The effect of fast market responsiveness on supply partnerships : working paper / Alexandra J. Campbell
Cambridge, Mass. : Marketing Science Institute , c1995
|
| 234 |
no. 95-113
Prepurchase preference and postconsumption satisfaction in a service exchange : working paper / Glenn B. Voss, A. Parasuraman
Cambridge, Mass. : Marketing Science Institute , c1995
|
| 235 |
no. 95-114
Behavioral perspectives on pricing : the Hyatt Harborside Hotel, Boston, Massachusetts, April 27-28, 1995 : conference summary / prepared by Hooman Estelami and Peter Palij
Cambridge, Mass. : Marketing Science Institute , c1995
|
| 236 |
no. 95-115
Market intelligence dissemination across functional boundaries : working paper / Elliot Maltz, Ajay K. Kohli
Cambridge, Mass. : Marketing Science Institute , c1995
|
| 237 |
no. 95-116
The paradox of low quality and high use : how researcher trust impacts market research outcomes : working paper / Christine Moorman, Jon R. Austin
Cambridge : Marketing Science Institute , c1995
|
| 238 |
no. 95-117
Modeling and measuring product development cycle time across industries : working paper / Abbie Griffin
Cambridge, Mass. : Marketing Science Institute , c1995
|
| 239 |
no. 95-118
Payoffs from participating in complementary product strategies : working paper / Sanjit Sengupta
Cambridge, Mass. : Marketing Science Institute , c1995
|
| 240 |
no. 95-119
Alliance management : a view from the past and a look to the future : working paper / Robert E. Spekman ... [et al.]
Cambridge, Mass. : Marketing Science Institute , c1995
|
| 241 |
no. 95-120
Organizational innovation for effective new product development : The Hyatt Harborside Hotel, Boston, Massachusetts, September 14-15, 1995 : conference summary / prepared by Rajesh Chandy, Anne Stringfellow
Cambridge, Mass. : Marketing Science Institute , c1995
|
| 242 |
no. 95-121
1995 report summaries collection
Cambridge, Mass. : Marketing Science Institute , c1995
|
| 243 |
no. 96-100
Developing customers, products, and markets for services : the Hyatt Harborside Hotel, Boston, Massachusetts, December 7-8, 1995 : conference summary / prepared by Thomas Burnham
Cambridge, Mass. : Marketing Science Institute , 1996
|
| 244 |
no. 96-101
Pioneer brand advantage in Japan and the United States : working paper / Frank Alpert ... [et al.]
Cambridge, Mass. : Marketing Science Institute , 1996
|
| 245 |
no. 96-102
Market signaling and competitive bluffing : an empirical study : working paper / Jehoshua Eliashberg, Thomas S. Robertson, Talia Rymon
Cambridge, Mass. : Marketing Science Institute , 1996
|
| 246 |
no. 96-104
Perceiving competitive reactions : the value of accuracy (and paranoia) : working paper / Bruce H. Clark, David B. Montgomery
Cambridge, Mass. : Marketing Science Institute , 1996
|
| 247 |
no. 96-105
Using mini-concepts to identify opportunities for really new product functions : working paper / Jeffrey F. Durgee, Gina Colarelli O'Connor, Robert W. Veryzer
Cambridge, Mass. : Marketing Science Institute , 1996
|
| 248 |
no. 96-103
The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value : working paper / Dhruv Grewal, Kent B. Monroe, R. Krishnan
Cambridge, Mass. : Marketing Science Institute , 1996
|
| 249 |
no. 96-106
Marketing industrial services in Japan and the United States : it's not just "who you know" : working paper / R. Bruce Money
Cambridge, Mass. : Marketing Science Institute , 1996
|
| 250 |
no. 96-107
Consumer participation in mailing lists : a field experiment : working paper / George R. Milne
Cambridge, Mass. : Marketing Science Institute , 1996
|
| 251 |
no. 96-108
Achieving strategic advantages in buyer-supplier relationships : working paper / Sandy D. Jap, Barton A. Weitz
Cambridge, Mass. : Marketing Science Institute , 1996
|
| 252 |
no. 96-109
What does it take to take advantage of product innovation ? : working paper / Deborah Dougherty, Sarah M. Corse
Cambridge, Mass. : Marketing Science Institute , 1996
|
| 253 |
no. 96-110
Company advertising with a social dimension : working paper / Minette E. Drumwright
Cambridge, Mass. : Marketing Science Institute , 1996
|
| 254 |
no. 96-111
The birth, life, and death of a cross-functional new product design team : working paper / Michael A. Hitt ... [et al.]
Cambridge, Mass. : Marketing Science Institute , 1996
|
| 255 |
no. 96-112
LAPD : estimating distribution of consumer utility preference from scanner-panel data to infer patterns of competition : technical working paper / Makoto Abe
Cambridge, Mass. : Marketing Science Institute , 1996
|
| 256 |
no. 96-113
Consumer intention to adopt interactive teleshopping : working paper / Mary Ann Eastlick
Cambridge, Mass. : Marketing Science Institute , 1996
|
| 257 |
no. 96-114
Erosion and variability in brand loyalty / Marnik G. Dekimpe ... [et al.]
Cambridge, Mass. : Marketing Science Institute , 1996
|
| 258 |
no. 96-115
Consumer generalization of nutrient content claims in advertising : working paper / J. Craig Andrews, Richard G. Netemeyer, Scot Burton
Cambridge, Mass. : Marketing Science Institute , c1996
|
| 259 |
no. 96-116
Advertising's second audience : employee reactions to organizational communications : working paper / Mary C. Gilly, Mary Wolfinbarger
Cambridge, Mass. : Marketing Science Institute , 1996
|
| 260 |
no. 96-117
The effect of R&D-manufacturing-marketing integration on new product performance in Japanese and U.S. firms : a contingency perspective : working paper / X. Michael Song, Jinhong Xie
Cambridge, Mass. : Marketing Science Institute , 1996
|
| 261 |
no. 96-118
The strategic role of the salesperson in established buyer-seller relationships : working paper / Harald Biong, Fred Selnes
Cambridge, Mass. : Marketing Science Institute , 1996
|
| 262 |
no. 96-119
Business strategic orientation, information systems strategic orientation, and strategic alignment : working paper / Yolande E. Chan ... [et al.]
Cambridge, Mass. : Marketing Science Institute , 1996
|
| 263 |
no. 96-120
Advertising effects : a taxonomy and review of concepts, methods, and results from the academic literature : working paper / Demetrios Vakratsas, Tim Ambler
Cambridge, Mass. : Marketing Science Institute , 1996
|
| 264 |
no. 96-121
Metrics to value R&D : an annotated bibliography : special report / John R. Hauser
Cambridge, Mass. : Marketing Science Institute , 1996
|
| 265 |
no. 96-122
Deriving joint space maps of bundle compositions and market segments : an application to new product options : technical working paper / Wayne S. DeSarbo ... [et al.]
Cambridge, Mass. : Marketing Science Institute , 1996
|
| 266 |
no. 96-123
Designing positively evaluated logos : working paper / Pamela W. Henderson, Joseph A. Cote
Cambridge, Mass. : Marketing Science Institute , 1996
|
| 267 |
no. 96-124
Designing recognizable logos : working paper / Pamela W. Henderson, Joseph A. Cote
Cambridge, Mass. : Marketing Science Institute , 1996
|
| 268 |
no. 96-125
Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales : working paper / Rohit Deshpandé, John U. Farley
Cambridge, Mass. : Marketing Science Institute , 1996
|
| 269 |
no. 96-126
Effects of nationality on global strategy in major American, European, and Japanese multinational companies : working paper / George S. Yip, Johny K. Johansson, Johan Roos
Cambridge, Mass. : Marketing Science Institute , 1996
|
| 270 |
no. 96-127
The long-term impact of promotion and advertising on consumer brand choice : working paper / Carl F. Mela, Sunil Gupta, Donald R. Lehmann
Cambridge, Mass. : Marketing Science Institute , 1996
|
| 271 |
no. 96-128
1996 report summaries collection
Cambridge, Mass. : Marketing Science Institute , 1997
|
