Personal influence : the part played by people in the flow of mass communications / by Elihu Katz and Paul F. Lazarsfeld ; with a foreword by Elmo Roper
(A Report of the Bureau of Applied Social Research, Columbia University)
(A Free Press paperback)
(Foundations of communications research ; v. 2)
| 出版者 | New York : Free Press of Glencoe |
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| 出版年 | 1964, c1955 |
| 大きさ | xx, 400 p. : ill., forms ; 21 cm |
書誌詳細を非表示
| 一般注記 | Bibliography: p. 381-393 |
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| NCID | BA2203222X |
| 本文言語 | 英語 |
| 著者標目 | *Katz, Elihu, 1926- Lazarsfeld, Paul Felix, 1901-1976 Roper, Elmo, 1900-1971 Columbia University. Bureau of Applied Social Research |
| 分 類 | LCC:HM261 DC:301.154 DC:301.152* |
| 件 名 | LCSH:Public opinion LCSH:Mass media |
| 書誌ID | BB03143023 |
| 巻冊次 | : pbk |