Repetition effects over the years : an anthology of classic articles / edited by C. Samuel Craig, Brian Sternthal
(The History of advertising : 40 major books in facsimile)
| 出版者 | New York : Garland Pub. |
|---|---|
| 出版年 | 1986 |
| 大きさ | 1 v. (various pagings) : ill. ; 24 cm |
目次
書誌詳細を非表示
| 一般注記 | Includes bibliographies "Reprinted from the Journal of advertising research" |
|---|---|
| NCID | BA00442931 |
| 本文言語 | 英語 |
| 著者標目 | Craig, C. Samuel Sternthal, Brian |
| 分 類 | LCC:HF5827 DC19:659.1/11 |
| 件 名 | LCSH:Advertising -- Effective frequency -- Addresses, essays, lectures 全ての件名で検索 |
| ISBN | 0824067630 |
| 書誌ID | BB00141783 |
| 巻冊次 | ISBN:0824067630 ; PRICE:$35.00 |