A comparative study of media exposure models / Jean-Louis Chandon
(The History of advertising : 40 major books in facsimile)
| 出版者 | New York : Garland Pub. |
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| 出版年 | 1986, c1985 |
| 大きさ | xiii, 631 p. : ill. ; 26 cm |
目次
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| 一般注記 | Originally presented as the author's thesis (Ph.D.--Northwestern University, 1976) Bibliography: p. 619-631 |
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| NCID | BA07609252 |
| 本文言語 | 英語 |
| 著者標目 | *Chandon, Jean-Louis |
| 分 類 | LCC:HF5826.5 DC19:659.13/0724 |
| 件 名 | LCSH:Advertising media planning -- Mathematical models
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LCSH:Advertising media planning -- Data processing 全ての件名で検索 |
| ISBN | 0824067614 |
| 書誌ID | BB00165950 |
| 巻冊次 | ISBN:0824067614 ; PRICE:$60.00 |