The theory of advertising : a simple exposition of the principles of psychology in their relation to successful advertising / Walter Dill Scott
(The evolution of management thought ; no. 39)
| 出版者 | Osaka : T.M.C. Press |
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| 出版年 | 1984 |
| 大きさ | xii, 240 p. : ill. ; 23 cm |
書誌詳細を非表示
| 一般注記 | Reprint. Originally published: Boston : Small, Maynard, 1903 Includes index |
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| NCID | BA04461621 |
| 本文言語 | 英語 |
| 著者標目 | *Scott, Walter Dill, 1869-1955 |
| 分 類 | LCC:HF5822 DC19:659.1/019 |
| 件 名 | LCSH:Advertising -- Psychological aspects 全ての件名で検索 |
| 書誌ID | BB00158289 |