1 |
Repetition effects over the years : an anthology of classic articles / edited by C. Samuel Craig, Brian Sternthal
New York : Garland Pub. , 1986
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2 |
The Development of media models in advertising : an anthology of classic articles / edited by C. Samuel Craig, Avijit Ghosh
New York : Garland Pub. , 1986, c1985
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3 |
Copy testing / Advertising Research Foundation
New York : Garland Pub. , 1985
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4 |
Forty years an advertising agent, 1865-1905 / George Presbury Rowell
New York : Garland , 1985
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5 |
Printers' ink : fifty years, 1888-1938
New York : Garland Pub. , 1986
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6 |
Financial advertising / E. St. Elmo Lewis
New York : Garland Pub. , 1985
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7 |
Advertising media and markets / Ben Duffy
New York : Garland Pub. , 1985
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8 |
Advertising and its mental laws / Henry Foster Adams
New York : Garland Pub. , 1985
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9 |
Outdoor advertising / Hugh E. Agnew
New York : Garland , 1985
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10 |
Building newspaper advertising / Jason Rogers
New York : Garland Pub. , 1986
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11 |
A comparative study of media exposure models / Jean-Louis Chandon
New York : Garland Pub. , 1986, c1985
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12 |
Masters of advertising copy / edited by J. George Frederick
New York : Garland , 1985
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13 |
The consumer looks at advertising / Paul T. Cherington
New York : Garland Pub. , 1985, c1928
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14 |
"And hearing not--" : annals of an adman / Earnest Elmo Calkins
New York : Garland Pub. , 1985, c1946
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15 |
Industrial advertising copy / R. Bigelow Lockwood
New York : Garland Pub. , 1985, [c1929]
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16 |
Retail advertising and selling / S. Roland Hall
New York : Garland Pub. , 1985, c1924
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17 |
Advertising and selling abroad / F.L. [i.e. F.R.] Eldridge
New York : Garland , 1985
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18 |
Through many windows / Helen Woodward
New York : Garland Pub. , 1986
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19 |
Advertising and selling / Harry L. Hollingworth
New York : Garland , 1985
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20 |
The early advertising scene / Harden Bryant Leachman
New York : Garland Pub. , 1985
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21 |
The advertising appropriation / Albert E. Haase
New York : Garland Pub. , 1985
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22 |
The advertising agency / Floyd Y. Keeler, Albert E. Haase
New York : Garland Pub. , 1985
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23 |
Advertising, its principles and practice / Harry Tipper ... [et al.]
New York : Garland Pub. , 1986
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24 |
Economics of advertising / Roland S. Vaile
New York : Garland Pub. , 1985
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25 |
The fight for truth in advertising / H.J. Kenner
New York : Garland , 1985
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26 |
Advertising at the crossroads / Max A. Geller
New York : Garland , 1985
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27 |
Advertising ideas / John Caples
New York : Garland Pub. , 1986
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28 |
Successful direct-mail methods / John K. Crippen
New York : Garland Pub. , 1985
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29 |
Advertising, the social and economic problem / George French
New York : Garland , 1985
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30 |
The Relationship of advertising expenditures to sales : an anthology of classic articles / edited by Avijit Ghosh, C. Samuel Craig
New York : Garland Pub. , 1986
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31 |
Papers of the American Association of Advertising Agencies 1927
New York : Garland , 1985
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32 |
Psychology for advertisers / D.B. Lucas, C.E. Benson
alk. paper. - New York : Garland Pub. , 1985
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33 |
Modern advertising / Earnest Elmo Calkins, Ralph Holden
alk. paper. - New York : Garland Pub. , 1985
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34 |
Radio as an advertising medium / Warren B. Dygert
alk. paper. - New York : Garland , 1985, c1939
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35 |
The strategy of desire / Ernest Dichter
alk. paper. - New York : Garland Pub. , 1985
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36 |
Principles of advertising / Daniel Starch
alk. paper. - New York : Garland Pub. , [1985, c1923]
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37 |
The advertising handbook / S. Roland Hall
alk. paper. - New York : Garland Pub. , 1986, c1921
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