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The History of advertising : 40 major books in facsimile

出版者 New York : Garland Pub

子書誌情報を非表示

1 Repetition effects over the years : an anthology of classic articles / edited by C. Samuel Craig, Brian Sternthal New York : Garland Pub. , 1986
2 The Development of media models in advertising : an anthology of classic articles / edited by C. Samuel Craig, Avijit Ghosh New York : Garland Pub. , 1986, c1985
3 Copy testing / Advertising Research Foundation New York : Garland Pub. , 1985
4 Forty years an advertising agent, 1865-1905 / George Presbury Rowell New York : Garland , 1985
5 Printers' ink : fifty years, 1888-1938 New York : Garland Pub. , 1986
6 Financial advertising / E. St. Elmo Lewis New York : Garland Pub. , 1985
7 Advertising media and markets / Ben Duffy New York : Garland Pub. , 1985
8 Advertising and its mental laws / Henry Foster Adams New York : Garland Pub. , 1985
9 Outdoor advertising / Hugh E. Agnew New York : Garland , 1985
10 Building newspaper advertising / Jason Rogers New York : Garland Pub. , 1986
11 A comparative study of media exposure models / Jean-Louis Chandon New York : Garland Pub. , 1986, c1985
12 Masters of advertising copy / edited by J. George Frederick New York : Garland , 1985
13 The consumer looks at advertising / Paul T. Cherington New York : Garland Pub. , 1985, c1928
14 "And hearing not--" : annals of an adman / Earnest Elmo Calkins New York : Garland Pub. , 1985, c1946
15 Industrial advertising copy / R. Bigelow Lockwood New York : Garland Pub. , 1985, [c1929]
16 Retail advertising and selling / S. Roland Hall New York : Garland Pub. , 1985, c1924
17 Advertising and selling abroad / F.L. [i.e. F.R.] Eldridge New York : Garland , 1985
18 Through many windows / Helen Woodward New York : Garland Pub. , 1986
19 Advertising and selling / Harry L. Hollingworth New York : Garland , 1985
20 The early advertising scene / Harden Bryant Leachman New York : Garland Pub. , 1985
21 The advertising appropriation / Albert E. Haase New York : Garland Pub. , 1985
22 The advertising agency / Floyd Y. Keeler, Albert E. Haase New York : Garland Pub. , 1985
23 Advertising, its principles and practice / Harry Tipper ... [et al.] New York : Garland Pub. , 1986
24 Economics of advertising / Roland S. Vaile New York : Garland Pub. , 1985
25 The fight for truth in advertising / H.J. Kenner New York : Garland , 1985
26 Advertising at the crossroads / Max A. Geller New York : Garland , 1985
27 Advertising ideas / John Caples New York : Garland Pub. , 1986
28 Successful direct-mail methods / John K. Crippen New York : Garland Pub. , 1985
29 Advertising, the social and economic problem / George French New York : Garland , 1985
30 The Relationship of advertising expenditures to sales : an anthology of classic articles / edited by Avijit Ghosh, C. Samuel Craig New York : Garland Pub. , 1986
31 Papers of the American Association of Advertising Agencies 1927 New York : Garland , 1985
32 Psychology for advertisers / D.B. Lucas, C.E. Benson alk. paper. - New York : Garland Pub. , 1985
33 Modern advertising / Earnest Elmo Calkins, Ralph Holden alk. paper. - New York : Garland Pub. , 1985
34 Radio as an advertising medium / Warren B. Dygert alk. paper. - New York : Garland , 1985, c1939
35 The strategy of desire / Ernest Dichter alk. paper. - New York : Garland Pub. , 1985
36 Principles of advertising / Daniel Starch alk. paper. - New York : Garland Pub. , [1985, c1923]
37 The advertising handbook / S. Roland Hall alk. paper. - New York : Garland Pub. , 1986, c1921

書誌詳細を非表示

一般注記 "A Garland series"
Editor: Henry Assael, C. Samuel Craig
NCID BA00443005
本文言語 英語
著者標目 Assael, Henry
 Craig, C. Samuel
書誌ID BB01003813
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