| 1 |
An empirical study of marketing negotiations in the Soviet Union / by Leonid I. Evenko, John L. Graham, Mahesh N. Rajan
Cambridge, Mass. : Marketing Science Institute , c1990
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| 2 |
Implementing the marketing concept through a program of customer visits / by Edward F. McQuarrie and Shelby H. McIntyre
Cambridge, Mass. : Marketiang Science Institute , c1990
|
| 3 |
Consumer knowledge of normal prices : an exploratory study and framework / by Joel E. Urbany and Peter R. Dickson
Cambridge, Mass. : Marketing Science Institute , c1990
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| 4 |
The development of a contingency model of comparative advertising / Cornelia Pechmann and David W. Stewart
Cambridge, Mass. : Marketing Science Institute , c1990
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