検索キーワード:(標準分類: HF5415.2)
該当件数:37件
Marketing research / Carl McDaniel, Jr., Roger Gates
8th ed. - Hoboken, N.J. : Wiley , c2010
図書
Estimation of product attributes and their importances / J.P. Wallace, A. Sherret
: gw,: us. - Berlin ; New York : Springer-Verlag , 1973. - (Lecture notes in economics and mathematical systems ; 89)
Cheap but good marketing research / Alan R. Andreasen
Homewood, Ill. : Dow Jones-Irwin , c1988
Strategic market analysis : top-down and bottom-up approaches / by George S. Day
Cambridge, Mass. : Marketing Science Institute , 1980. - (Report / Marketing Science Institute ; no. 80-105)
Impact of sales promotions on when, what, and how much to buy / by Sunil Gupta
Cambridge, Mass. : Marketing Science Institute , c1988. - (Report / Marketing Science Institute ; no. 88-108)
Grundlagen der Marktforschung : Marktuntersuchung und Marktbeobachtung / von Erich Schäfer
2., völlig umgearbeitete Aufl. von Grundlagen der Marktbeobachtung. - Nürnberg :Hochschulbuchhandlung Krische , 1940
Consumer behavior / James F. Engel, Roger D. Blackwell, David T. Kollat
3rd ed. - Hinsdale, Ill. : Dryden Press , c1978. - (The Dryden Press series in marketing)
Marketing research / David A. Aaker, V. Kumar, George S. Day
9th ed. - Hoboken, N.J. : J. Wiley , c2007
Review of marketing research / editor, Naresh K. Malhotra
v. 5. - Armonk, N.Y. : M.E. Sharpe , c2009
Pragmatic forecasting / Jerry Cantor
[New York] : American Management Association , c1971
A manager's guide to marketing research : survey of recent developments / Paul E. Green and Ronald E. Frank
New York : Wiley , c1967. - (Manager's guide series)
Marketing research : fundamentals and dynamics / Gerald Zaltman, Philip C. Burger
Hinsdale, Ill. : Dryden Press , c1975
Marketing research : analysis and measurement / Peter M. Chisnall
London : McGraw-Hill , c1973
Handbook of marketing research / Robert Ferber, editor-in-chief
New York : McGraw-Hill , c1974
The marketing research process : a managerial approach to purchasing relevant information for decision making / Keith K. Cox and Ben M. Enis
Pacific Palisades, Calif. : Goodyear Pub. Co , c1972
Marketing research: a management overview / contributors, Louis J. Babic, Jr. ... [et al.] ; editors, Evelyn Konrad, Rod Erickson
New York : American Management Association , c1966
Marketing research : management and methods / Walter B. Wentz
New York : Harper & Row , c1972
Research for marketing decisions / by Paul E. Green, Donald S. Tull
Englewood Cliffs, N.J. : Prentice-Hall , c1966
Marketing research : information systems and decision making / [by] Kenneth P. Uhl and Bertram Schoner
New York : Wiley , c1969. - (The Wiley marketing series)
Survey research : a decisional approach / Donald S. Tull, Gerald S. Albaum
New York : Intext Educational Publishers , [1973]