検索キーワード:(標準分類: HF5415.3)
該当件数:21件
Konsumentenverhalten / von Werner Kroeber-Riel
2., neu gefasste und wesentlich erw. Aufl. - München : Vahlen , 1980. - (Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften)
図書
Soziologie des Verbraucherverhaltens / von Günter Wiswede
Stuttgart : F. Enke , 1972
The strategy of desire / Ernest Dichter
alk. paper. - New York : Garland Pub. , 1985. - (The History of advertising : 40 major books in facsimile)
Marketing to the affluent / Thomas J. Stanley
Homewood, Ill. : Dow Jones-Irwin , c1988
The joyless economy : an inquiry into human satisfaction and consumer dissatisfaction / Tibor Scitovsky
New York : Oxford University Press , 1976
Consumer choice / Gordon R. Foxall
: hard,: pbk. - London : Macmillan , 1983. - (Macmillan studies in marketing management)
Brand loyalty : measurement and management / Jacob Jacoby, Robert W. Chestnut
New York : J. Wiley , c1978. - (Wiley series on marketing management)
Models of buyer behavior : conceptual, quantitative, and empirical / [edited by] Jagdish N. Sheth
New York : Harper & Row , [1974]. - (Harper & Row's series in marketing management)
Consumer decision processes : marketing and advertising implications / Francesco M. Nicosia
Englewood Cliffs : Prentice-Hall , c1966. - (Prentice-Hall international series in management). - (Prentice-Hall behavioral sciences in business series)
Behavioral science foundations of consumer behavior / edited by Joel B. Cohen
New York : Free Press , [1972]
Handbook of consumer motivations : the psychology of the world of objects / Ernest Dichter ; drawings by Robert Glaisek
New York : McGraw-Hill , [1964]. - (McGraw-Hill series in marketing and advertising)
Perspectives in consumer behavior / [compiled by] Harold H. Kassarjian [and] Thomas S. Robertson
Rev. ed.. - Glenview, Ill. : Scott, Foresman , c1973
Repeat-buying : theory and applications / A.S.C. Ehrenberg
us. - Amsterdam : North-Holland Pub. Co.. - New York : American Elsevier , 1972
Consumer behavior and the behavioral sciences : theories and applications / edited by Steuart Henderson Britt
New York : John Wiley & Sons , 1966. - (The Wiley marketing series)
Research in consumer behavior / edited by David T. Kollat, Roger D. Blackwell, James F. Engel
: cloth,: pbk.. - New York : Holt, Rinehart and Winston , c1970. - (Holt, Rinehart and Winston marketing series)
Metatheory and consumer research / [by] Gerald Zaltman, Christian R.A. Pinson [and] Reinhard Angelmar
New York : Holt, Reinhart and Winston , [1973]. - (Editors' series in marketing)
Interviewing in market and social research / Joan Macfarlane Smith
London : Routledge & K. Paul , 1972
Consumer behavior : theory and practice / [by] C. Glenn Walters
Rev. ed. - Homewood, Ill. : R. D. Irwin , 1974
Multiattribute decisions in marketing : a measurement approach / [by] Paul E. Green [and] Yoram Wind ; with contributions by J. Douglas Carroll
Hinsdale, Ill. : Dryden Press , [c1973]. - (Editors' series in marketing)
Applied multidimensional scaling : a comparison of approaches and algorithms / Paul E. Green [and] Vithala R. Rao
New York : Holt, Rinehart and Winston , c1972. - (Editors' series in marketing)