検索キーワード:(件名: Marketing Mathematical models)
該当件数:17件
Mathematical models in marketing : a collection of abstracts / [edited by] Ursula H. Funke ; with a preface by M. Beckmann
: gw,: us. - Berlin ; New York : Springer-Verlag , 1976. - (Lecture notes in economics and mathematical systems ; 132)
図書
Produktpolitik in absatzwirtschaftlicher Sicht : Grundlagen und Entscheidungsmodelle / Hermann Sabel
Wiesbaden : Dr. Gabler , c1971
Analytical marketing / [by] Leonard S. Simon [and] Marshall Freimer
New York : Harcourt, Brace & World , [1970]. - (The Harbrace series in business and economics)
Marketing / edited by J. Eliashberg, G.L. Lilien
Amsterdam ; New York : North-Holland , 1993. - (Handbooks in operations research and management science / editors, G.L. Nemhauser, A.H.G. Rinnooy Kan ; v. 5)
Applications of the sciences in marketing management / edited by Frank M. Bass, Charles W. King [and] Edgar A. Pessemier
New York : Wiley , c1968. - (The Wiley marketing series)
Marketing models : quantitative and behavioral / edited by Ralph L. Day
Scranton : International textbook , 1964. - (International's series in marketing)
Marketing decision making : a model-building approach / Gary L. Lilien and Philip Kotler
New York : Harper & Row , c1983
Handbook of marketing decision models / Berend Wierenga, editor
: hbk,: pbk. - New York : Springer , c2008. - (International series in operations research & management science ; 121)
Estimation of product attributes and their importances / J.P. Wallace, A. Sherret
: gw,: us. - Berlin ; New York : Springer-Verlag , 1973. - (Lecture notes in economics and mathematical systems ; 89)
Quantitative techniques for marketing decisions / Marvin A. Jolson, Richard T. Hise
New York : Macmillan , [c1973]
Market-share analysis : evaluating competitive marketing effectiveness / Lee G. Cooper, Masao Nakanishi
Boston : Kluwer Academic Publishers , c1988. - (International series in quantitative marketing)
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1-2, 1995 / Steffen Jørgensen, Georges Zaccour (eds.)
Berlin : Springer , c1996. - (Lecture notes in economics and mathematical systems ; 444)
Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn
: hbk. - Victoria, BC : Trafford Publising , c2007
Learning and strategic product innovation : theory and evidence for the semiconductor industry / Harald Gruber
Amsterdam ; New York : North-Holland , 1994. - (Studies in mathematical and managerial economics ; v. 37)
Entscheidungsstrategien bei Produktverbundenheit : Vorstudie zu einem Absatzinformationssystem / Franz-Josef Berners
Berlin : Duncker & Humblot , [c1972]. - (Betriebswirtschaftliche Forschungsergebnisse ; Bd. 58)
Spatial pricing and differentiated markets / edited by G. Norman
pbk. - London : Pion. - [New York] : Distributed by Methuen Inc. USA , c1986. - (London papers in regional science ; 16)
French industry's reaction to the European Common Market / Antoine A. Auquier
New York : Garland Publishing , 1984. - (Outstanding dissertations in economics)